Smile.io is one of the most reviewed loyalty apps on Shopify (4.9 from 4,629 reviews), but its plans are built around monthly order volume and features unlock by tier. Shopify POS support and free product rewards start on Standard ($79/mo), while VIP tiers and points expiry need Growth ($199/mo, 2,500 orders, $20 per extra 100 orders). Plus is $999/mo billed annually. Wallet passes are not listed in its plan details. If you want a wallet-based loyalty card, different pricing or other plan limits, the apps below are worth comparing. For a detailed side-by-side with one of them, see our JeriCommerce vs Smile.io comparison.
Pricing and value at different store sizesCustomer engagement channels (web, wallet, push, email)Shopify POS support and which plan includes itPoints, tiers, and referral availability by planFree plan limitsIntegrations (Klaviyo, Shopify Flow, etc.)
Top Smile.io alternatives at a glance
Best Smile.io Alternatives for Shopify in 2026 — the short version
Smile.io is rated 4.9 from 4,629 reviews and has a free plan for 200 orders. Shopify POS support starts on Standard ($79/mo) and VIP tiers on Growth ($199/mo). We found no wallet passes in its plan details.
JeriCommerce puts the loyalty card in customers' Apple and Google Wallets as branded loyalty cards and sends push notifications to the pass. Growth is $49/mo.
Wallet passes are also offered by Novel, Marsello (from $60/mo), Joy (Advanced, $129/mo), Growave (Growth, $199/mo) and LoyaltyLion (optional add-on).
BON Loyalty has a free plan for 150 orders, a $15/mo Starter and unlimited orders on Growth ($129/mo).
Smile.io's plan details list no wallet passes. JeriCommerce puts the loyalty card in Apple Wallet and Google Wallet and sends push notifications to the pass, with a free plan to test it
best for budget
BON Loyalty
Free plan for 150 orders, Starter at $15/mo, and Growth at $129/mo with unlimited orders and VIP tiers. Smile.io Growth is $199/mo for 2,500 orders
best for omnichannel
JeriCommerce
Wallet card plus Shopify POS tiles to scan the card QR, add points and redeem rewards. Joy (Advanced, $129/mo) and Growave (Growth, $199/mo) also offer wallet passes with POS
best for enterprise
LoyaltyLion
Advanced and Plus are quote-based, with multiple POS locations, unlimited integrations on all plans and an optional Loyalty Pass wallet add-on
9 Best Smile.io Alternatives
JeriCommerce
WalletPOSnative
Loyalty card in Apple Wallet and Google Wallet, with push notifications and Shopify POS tiles
Best for: Brands that want a wallet-based loyalty card and push notifications, with scanning at Shopify POS
Loyalty card lives in Apple Wallet and Google Wallet, with no app download
Push notifications to the wallet pass: automatic (balance, tier, reward, referral), scheduled, or triggered from Shopify Flow or Klaviyo
Shopify POS tiles: scan the card QR, add or remove points, redeem rewards
Klaviyo integration (events, segments, Customer Hub loyalty provider) and Shopify Flow with 18 triggers and 8 actions
Plans are capped by loyalty cards and transactions, with overage fees
Rewards are limited on lower plans (2 on Free, 5 on Growth)
NFC identification is only on Advanced and Enterprise
Small review base on the Shopify App Store (5.0 from 10 reviews)
LoyaltyLion
WalletPOSdeep
Loyalty platform with points, rewards, referrals and VIP tiers, plus an optional wallet add-on
Best for: Brands that want Klaviyo-ready loyalty and accept quote-based pricing as they grow
Classic includes 500 orders per month and a Klaviyo integration with ready-made email flows
Optional Loyalty Pass add-on for Apple Wallet and Google Wallet on all plans
Unlimited integrations on all plans; works with Shopify POS, Shopify Flow, Gorgias, Klaviyo and Recharge
4.6 rating from 542 reviews on the Shopify App Store
Classic is $199/mo for 500 orders; Advanced and Plus are quote-only
Dynamic VIP tiers are an add-on on Classic and included from Advanced
The Shopify listing shows a Free plan (400 orders) but the vendor pricing page does not
Yotpo Loyalty
POSdeep
Loyalty and referrals from a vendor that also sells reviews, SMS and email
Best for: Brands that want loyalty from the same vendor as their reviews, SMS and email tools
Free plan with no order limit: basic points, referrals and a Klaviyo integration
Bundle discount when Reviews & UGC and Loyalty are bought together
Premium adds VIP tiers, free product rewards, smart segments, analytics and POS support
Premium includes a success and onboarding manager
Pro starts at $199/mo and charges per order beyond the 500 included ($0.20 per order for 501 to 1,000)
VIP tiers, free product rewards and POS support are on Premium, which is quote-only
Wallet passes are not listed in the plan details
Growave
WalletPOSstandard
Loyalty, wishlist and product reviews in one app
Best for: Stores that want loyalty, wishlists and reviews from one app
Free plan (200 orders/mo) with loyalty points, wishlist and product reviews
Referrals, Shopify POS and Shopify Flow from Entry ($15/mo)
VIP tiers, POS loyalty QR and Apple and Google Wallet from Growth ($199/mo)
4.8 rating from 1,288 reviews on the Shopify App Store
Entry covers 500 orders, then $20 per extra 100
VIP tiers and wallet passes need the $199/mo Growth plan
The Free plan is on the App Store listing only, not on growave.io
Joy Loyalty
WalletPOSstandard
Loyalty and referrals app with a free plan and paid plans up to $499/mo
Best for: Stores that want a free starter plan, with wallet passes, VIP tiers and POS available from Advanced
Free Starter plan for 250 monthly orders with points, referrals and a widget
Klaviyo and 30+ integrations from Essential ($29/mo)
VIP tiers, paid membership, POS loyalty and Apple and Google Wallet on Advanced ($129/mo)
4.9 rating from 1,790 reviews; 14-day free trial and 30-day refund on paid plans
Order-based pricing with overage ($15 per 100 orders on Essential, $10 on Advanced)
REST API, webhooks and checkout UI extensions are on Ultimate ($499/mo)
BON Loyalty
POSstandard
Loyalty app with points, referrals and VIP tiers, and a free plan
Best for: Small stores that want a free entry plan and a low-priced first paid tier
Free plan for up to 150 monthly orders with points, rewards and an anti-cheat referral program
Starter at $15/mo (300 orders); Basic at $29/mo (500 orders) adds Shopify POS earn and redeem
Growth ($129/mo) has unlimited monthly orders and adds VIP tiers
5.0 rating from 1,957 reviews on the Shopify App Store
Order caps on the lower tiers (150, 300 and 500 orders)
VIP tiers need the $129/mo Growth plan
Wallet passes are not listed on the vendor or App Store pages
Rivo
POSstandard
Loyalty and referrals platform with a free plan and Shopify POS from $15/mo
Best for: DTC brands that want a customizable loyalty and referrals platform
Free plan on the App Store (up to 200 orders/mo) with points, branding and automated email campaigns
Shopify POS integration from Essential ($15/mo)
VIP tiers, points expiry, analytics and referrals on Scale ($49/mo)
4.7 rating from 1,440 reviews on the Shopify App Store
Scale includes 400 orders on the App Store, then $20 per 100, capped at $499/mo
API, Developer Toolkit and paid loyalty tiers are on Plus ($499/mo)
rivo.io lists only Scale, Plus and Custom, so the App Store Free and Essential plans may not match the vendor site
Novel
WalletPOSstandard
Wallet passes for brands, with referrals and push notifications (Novel: Wallet Pass for Brands)
Best for: Brands that want a wallet pass, referral and push notification product
Apple Wallet and Google Wallet passes with unlimited push notifications and location-based push
Unlimited QR code referrals
Automatic storefront login for Shopify Plus stores
Works with Klaviyo, Postscript, Gorgias, Okendo, Junip and other tools on the App Store listing
Growth is $299/mo (first 1,000 passes included, then $0.10 per pass per month)
The pricing text lists no points or VIP tier features
POS integration and full API access are listed on the Enterprise plan on the vendor site
Small review base on the Shopify App Store (5.0 from 15 reviews)
Rise.ai
POSdeep
Gift cards and store credit with referrals
Best for: Stores that want gift cards and store credit at the center of their rewards
Gift card program, manual store credit and referrals from Starter ($19.99/mo)
Bulk gift card creation and an apply-store-credit button on Pro ($199.99/mo)
Works with Shopify POS, Shopify Flow, Klaviyo and Gorgias; 4.7 rating from 759 reviews
7-day free trial on all plans
Priced by store orders (100, 400 or 2,000 included, then $0.10 to $0.20 per extra order)
No free plan is listed on the App Store
VIP tier, POS and API availability by plan is not stated on the listing
Quick Comparison
Product
Starting Paid Price
Free Plan
Wallet Passes
POS Support
Push Notifications
VIP Tiers
Referrals
App Store Rating
Smile.io
$15/mo
Yes (200 orders)
Not listed
Yes (Standard $79+)
Not listed
Yes (Growth $199+)
Yes (Free plan)
4.9 (4,629)
JeriCommerce
$49/mo
Yes (50 loyalty cards)
Yes (Apple + Google)
Yes (QR; NFC on Advanced+)
Yes (wallet pass)
Yes
Yes
5.0 (10 reviews)
LoyaltyLion
$199/mo
App Store only (400 orders)
Optional add-on
Yes (1 location on Classic)
Not listed
Add-on on Classic, included from Advanced
Yes
4.6 (542)
Yotpo Loyalty
$199/mo
Yes (no order limit)
Not listed
Premium (quote)
Not listed (SMS sold separately)
Premium (quote)
Yes (Free plan)
Not checked
Growave
$15/mo
App Store only (200 orders)
Yes (Growth $199+)
Yes (Entry $15+)
Not listed
Yes (Growth $199+)
Yes (Entry $15+)
4.8 (1,288)
Joy Loyalty
$29/mo
Yes (250 orders)
Yes (Advanced $129+)
Yes (Advanced $129+)
Not listed
Yes (Advanced $129+)
Yes (Free plan)
4.9 (1,790)
BON Loyalty
$15/mo
Yes (150 orders)
Not listed
Yes (Basic $29+)
Not listed
Yes (Growth $129+)
Yes (Free plan)
5.0 (1,957)
Rivo
$15/mo
App Store only (200 orders)
Not listed
Yes (Essential $15+)
Not listed
Yes (Scale $49+)
Yes (Scale $49+)
4.7 (1,440)
Novel
$299/mo
Developer stores only
Yes (core product)
Enterprise plan
Yes (unlimited)
Not listed
Yes (QR referrals)
5.0 (15)
Rise.ai
$19.99/mo
None listed
Not listed
Works with Shopify POS
Not listed
Not stated
Yes (Starter $19.99+)
4.7 (759)
How to Choose the Right Alternative
Start by checking which features you need and which plan unlocks them. If you want customers to carry the loyalty card in their phone wallet, look at JeriCommerce, Novel, Marsello, Joy (Advanced) or Growave (Growth). For POS, Rivo and Growave include it from $15/mo and BON from $29/mo, against $79/mo on Smile.io. If order-based pricing is the issue, BON Loyalty has unlimited orders on Growth ($129/mo). For quote-based enterprise plans, look at LoyaltyLion and Yotpo. Use our loyalty ROI calculator to estimate the revenue impact before committing.
FAQ
Can I migrate my loyalty data from Smile.io to another app?
Usually yes, through a CSV of customer point balances and tier status, but we have not verified each app's import process. Ask the new app's support which format it accepts, and run both programs in parallel for a short period so customers keep their points.
Which Smile.io alternative has the best free plan?
It depends on what you need. LoyaltyLion lists a Free plan with 400 monthly orders on the Shopify App Store (its vendor pricing page does not). Joy's Starter covers 250 orders, Growave's App Store Free plan 200 orders, Smile.io 200, BON Loyalty 150. Yotpo's free plan has no order limit but basic points and referrals. JeriCommerce's free plan has 50 loyalty cards, 200 transactions and 2 rewards.
Do any Smile.io alternatives support Apple and Google Wallet?
Yes, several. JeriCommerce and Novel are built around wallet passes. Marsello includes Apple and Google Wallet from Launch ($60/mo), Joy from Advanced ($129/mo), Growave from Growth ($199/mo), and LoyaltyLion offers Loyalty Pass as an optional add-on. We did not find wallet passes in Smile.io's plan details.
Which alternative is best for stores with physical locations?
Check POS availability by plan. JeriCommerce has Shopify POS tiles to scan the card QR, add points and redeem rewards (NFC identification is on Advanced and Enterprise). Growave has Shopify POS from Entry ($15/mo), Rivo from Essential ($15/mo), BON from Basic ($29/mo), Joy on Advanced ($129/mo), and Marsello on its Launch and Accelerate plans. Smile.io includes POS support from Standard ($79/mo).
Is it worth switching from Smile.io if my program is already running?
It depends on your pain points. If you are hitting plan limits, want wallet passes, or need a feature that sits on a higher Smile.io tier, switching may help. If your program works and the pricing fits, the switching effort may not be justified. Estimate the impact with our retention rate calculator before deciding.
Try JeriCommerce Free: a loyalty card in the customer's wallet
Wallet loyalty card, Shopify POS tiles and push notifications. Free plan available; installs in about 5 minutes.
