Best Novel: Wallet Pass for Brands Alternatives for Shopify in 2026
Novel: Wallet Pass for Brands is a Shopify app for Apple and Google Wallet passes, push notifications and referrals. Merchants compare alternatives for a few concrete reasons. The paid plan is $299/mo (or $2,870/yr) with the first 1,000 passes included and $0.10 per pass per month after that (prices as of October 2026). The free plan is for developer stores only, and its pricing text does not list a points program or VIP tiers. On the vendor site, Shopify POS integration and API access are listed under Enterprise. If you want points, tiers or a free plan on a live store, or a lower price, it is worth comparing. To see how costs compare, try the loyalty cost comparison tool.
Wallet pass supportPoints and VIP tier supportShopify POS and omnichannel capabilitiesIntegration ecosystem breadthFree plan availabilityPricing and plan limits
Quick Recommendations
best overall
JeriCommerce
The closest match if you want wallet passes: Apple and Google Wallet loyalty cards with push notifications to the pass, plus points, VIP tiers, referrals and Shopify POS scanning, with a free plan and paid plans from $49/mo. Plan limits differ from Novel's, so compare against your pass count.
best for budget
BON Loyalty
Free plan for up to 150 monthly orders and paid plans from $15/mo, with referrals on the free plan. It has no wallet passes listed.
best for omnichannel
JeriCommerce
Shopify POS tiles scan the card QR to add points and redeem rewards, and NFC identification is on Advanced and Enterprise. Marsello also lists wallet cards and POS support on both plans, from $60/mo.
best for enterprise
Yotpo Loyalty
Premium and Enterprise plans (custom quotes) cover VIP tiers, analytics, POS support, cross-brand programs and multi-market setups.
9 Best Novel Alternatives
JeriCommerce
WalletPOSnative
Loyalty cards in Apple Wallet and Google Wallet, with Shopify POS and Klaviyo support
Best for: Shopify brands that want a wallet-based loyalty program with push notifications and POS support
Loyalty card in Apple Wallet and Google Wallet with no app download, with a different design per tier
Push notifications to the wallet pass: automatic (balance, tier, reward), scheduled, or triggered from Shopify Flow or Klaviyo
Shopify POS tiles to scan the card QR, add or remove points and redeem rewards (NFC identification is on Advanced and Enterprise)
Klaviyo integration (events, segments, custom fields) and Shopify Flow with 18 triggers and 8 actions
Free plan is limited to 50 loyalty cards, 200 transactions and 2 rewards
NFC identification is only on the Advanced and Enterprise plans
Small review base on the Shopify App Store (5.0 from 10 reviews)
Smile.io
POSdeep
Widely used Shopify loyalty app with a free plan and a long list of integrations
Best for: Small to mid-size online stores that want a points, rewards and referral program with a free starting point
Free plan with points, rewards and referrals (200 orders/mo)
4.9 rating from 4,629 reviews on the Shopify App Store, the most reviews of the apps compared here
Growth plan adds VIP tiers, points expiry, unlimited integrations, API access and 25+ reports
Works with Klaviyo, Gorgias, Judge.me, Loox, Mailchimp, Recharge, Shopify Flow and Shopify POS
VIP tiers and points expiry start on the $199/mo Growth plan
Free product rewards and Shopify POS support start on the $79/mo Standard plan
Wallet passes are not part of the plans we checked
Yotpo Loyalty
POSdeep
Loyalty and referrals from a vendor that also sells reviews, SMS and email
Best for: Larger brands that want loyalty from the same vendor as reviews, SMS and email
Free plan with no order limit, basic points and referrals, and a Klaviyo integration
Premium plan adds VIP tiers, free product rewards, smart segments, analytics, POS support and a success and onboarding manager
Enterprise plan covers cross-brand programs and multi-market setups
Sold standalone, with a bundle discount if you also buy Reviews & UGC
Pro starts at $199/mo and adds per-order fees above 500 orders ($0.20 per order from 501 to 1,000)
VIP tiers and POS support need the Premium plan, which is a custom quote
Premium and Enterprise prices are not published
LoyaltyLion
WalletPOSdeep
Loyalty platform with points, referrals and VIP tiers, aimed at growing ecommerce brands
Best for: Brands that want points, referrals and VIP tiers with unlimited integrations and an optional wallet add-on
Unlimited integrations on every plan, with Klaviyo included from Classic
Loyalty Pass (Apple and Google Wallet) is available as an optional add-on on all plans
Multiple POS locations on Advanced and Plus
4.6 rating from 542 reviews on the Shopify App Store
Classic is $199/mo and includes 500 orders per month; more volume needs a custom quote
Dynamic VIP tiers are included in Advanced (custom quote); on Classic they are an optional add-on
Advanced and Plus prices are not published
BON Loyalty
POSdeep
Low-priced loyalty app with a free plan and plans from $15/mo
Best for: Small Shopify stores that want points, referrals and rewards on a tight budget
Free plan with points and rewards, an Anti-Cheat referral program and automated emails (up to 150 monthly orders)
Paid plans from $15/mo; the Growth plan has unlimited monthly orders
Klaviyo integration from Starter, Shopify POS and Shopify Flow from Basic
5.0 rating from 1,957 reviews on the Shopify App Store
Order caps on lower plans: 150 (Free), 300 (Starter), 500 (Basic)
VIP tiers and B2B tiers are on the $129/mo Growth plan
No wallet passes listed on its pricing or App Store pages
Rivo
POSstandard
Loyalty and referrals platform with a free plan and low-priced entry tiers
Best for: DTC brands that want points and referrals with a free or low-cost start and room to scale
Free plan on the Shopify App Store (200 orders/mo) with points, ways to earn and redeem, and automated email campaigns
Essential plan ($15/mo, App Store) adds Shopify POS integration and 2 integrations
Scale plan adds VIP tiers, points expiry, analytics and a referrals program
4.7 rating from 1,440 reviews on the Shopify App Store
VIP tiers, points expiry and referrals start on Scale ($49/mo on the App Store)
API and Developer Toolkit are on the $499/mo Plus plan
No wallet passes found on its pricing or App Store pages
Joy Loyalty
WalletPOSstandard
Loyalty app with a free plan, a Klaviyo integration and wallet passes on higher plans
Best for: Stores that want a free starting plan with points and referrals, and room to add tiers, POS and wallet passes later
Free Starter plan with points, referrals and a widget (250 monthly orders)
Essential plan ($29/mo) adds Klaviyo and 30+ integrations
Advanced plan ($129/mo) adds VIP tiers, B2B tiers, paid membership, POS loyalty extension and Apple and Google Wallet
4.9 rating from 1,790 reviews on the Shopify App Store
VIP tiers, POS and wallet passes start on the $129/mo Advanced plan
API, webhooks and checkout UI extensions are on the $499/mo Ultimate plan
Orders above plan limits cost $5 to $15 per extra 100
Growave
WalletPOSstandard
All-in-one app combining loyalty, referrals, wishlists and product reviews
Best for: Stores that want loyalty, wishlists and reviews from one app instead of several
Loyalty points, wishlist and product reviews in one app, with a free plan on the App Store (200 orders/mo)
Entry plan ($15/mo) adds referrals with fraud protection, Shopify POS and Shopify Flow
Growth plan adds VIP tiers, store credit, POS loyalty QR and Apple and Google Wallet
4.8 rating from 1,288 reviews on the Shopify App Store
Apple and Google Wallet and VIP tiers start on the $199/mo Growth plan
API and SDK are on the $499/mo Plus plan
Pricing is order-based, with $10 to $20 per extra 100 orders above plan limits
Marsello
WalletPOSdeep
Loyalty with Shopify POS support and Apple and Google Wallet on both plans
Best for: Retailers with online and in-store sales that want loyalty, wallet cards and optional email and SMS add-ons
Loyalty Launch ($60/mo on the App Store) includes basic points, basic referrals, Shopify and POS support and Apple and Google Wallet
Loyalty Accelerate ($120/mo) adds VIP tiers, advanced referrals, API access, advanced Klaviyo sync and points expiry
Marketing (from $15 per 1,000 customers) and SMS (from $0.028 per credit) are optional add-ons
Works with Shopify POS, Clover, Lightspeed, Heartland Retail and Cin7
No free plan listed; paid plans start at $60/mo
VIP tiers and API access are not in Launch
4.2 rating from 162 reviews on the Shopify App Store
Quick Comparison
Product
Wallet Passes
POS Support
Referral Program
VIP Tiers
Klaviyo Integration
Free Plan
Starting Paid Price
JeriCommerce
Yes (Apple + Google)
Yes (QR scan; NFC on Advanced)
Yes
Yes
Yes
Yes (50 cards, 200 transactions)
$49/mo
Smile.io
Not listed
Standard plan ($79/mo)
Yes (Free plan)
Growth plan ($199/mo)
Essential plan ($15/mo)
Yes (200 orders)
$15/mo
Yotpo Loyalty
Not listed
Premium plan (custom quote)
Yes (Free plan)
Premium plan (custom quote)
Yes (Free plan)
Yes (no order limit)
$199/mo
LoyaltyLion
Optional add-on (Loyalty Pass)
Yes (1 location on Classic)
Yes
Advanced plan (custom); add-on on Classic
Classic plan ($199/mo)
Yes (400 orders, App Store)
$199/mo
BON Loyalty
Not listed
Basic plan ($29/mo)
Yes (Free plan)
Growth plan ($129/mo)
Starter plan ($15/mo)
Yes (150 orders)
$15/mo
Rivo
Not listed
Essential plan ($15/mo)
Scale plan ($49/mo)
Scale plan ($49/mo)
Basic on Scale ($49/mo)
Yes (200 orders, App Store)
$15/mo
Joy Loyalty
Advanced plan ($129/mo)
Advanced plan ($129/mo)
Yes (Free plan)
Advanced plan ($129/mo)
Essential plan ($29/mo)
Yes (250 orders)
$29/mo
Growave
Growth plan ($199/mo)
Entry plan ($15/mo)
Entry plan ($15/mo)
Growth plan ($199/mo)
Entry plan ($15/mo)
Yes (200 orders, App Store)
$15/mo
Marsello
Yes (both plans)
Yes (both plans)
Yes (basic on Launch)
Accelerate plan ($120/mo)
Advanced sync on Accelerate
No free plan listed
$60/mo
How to Choose the Right Alternative
Decide first whether you want to keep wallet passes. If you do, the apps that list them are JeriCommerce, Marsello (both plans), Joy (Advanced plan, $129/mo), Growave (Growth plan, $199/mo) and LoyaltyLion (optional Loyalty Pass add-on). If you need points and VIP tiers alongside wallet cards, check which plan includes tiers: JeriCommerce includes them, and Marsello adds them on Accelerate ($120/mo). If you do not need wallet passes, Smile.io and BON Loyalty both have free plans and paid plans from $15/mo. To calculate the ROI of switching, use the loyalty ROI calculator and compare results across retention strategies.
FAQ
What does Novel do, and is it a points and tiers loyalty app?
Novel: Wallet Pass for Brands creates Apple and Google Wallet passes with push notifications and referrals. Its pricing text does not list a points program or VIP tiers, so confirm with Novel whether it covers the rewards you need. It has a 5.0 rating from 15 reviews on the Shopify App Store.
How much does Novel cost?
On the Shopify App Store, the free plan is for developer stores. The paid plan is $299/mo or $2,870/yr, with the first 1,000 passes included and $0.10 per pass per month after that, plus a 14-day free trial. The vendor site also lists a custom Enterprise plan (prices as of October 2026).
Can I migrate from Novel to another loyalty app?
Export your customer data from Novel before uninstalling, then ask the new app's support what they can import. Import options differ by app, and existing wallet passes may need to be replaced with the new app's passes, so plan how you will tell customers.
Which Novel alternative offers the best mobile engagement?
If you want wallet passes, JeriCommerce lists Apple and Google Wallet cards with push notifications on every plan, including Free. Marsello lists wallet cards on both plans, Joy on Advanced ($129/mo), Growave on Growth ($199/mo) and LoyaltyLion as an optional add-on.
Is there a loyalty app that combines wallet passes with points and tiers?
Yes. JeriCommerce combines wallet cards with points, VIP tiers, rewards and referrals. Marsello includes basic points and wallet cards on Launch and adds VIP tiers on Accelerate. Joy (Advanced plan) and Growave (Growth plan) also list both wallet passes and VIP tiers.
Want wallet loyalty cards with points, tiers and POS?
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