Growave bundles reviews, wishlists, and loyalty into one app — convenient, but that "jack of all trades" approach means each individual feature is less developed than dedicated tools. If you need deeper loyalty mechanics like tiered programs with real-time notifications, wallet-based engagement, or advanced referral workflows, Growave's loyalty module can feel limiting. Merchants scaling past a few hundred orders per month often find they need specialized tools that go further than Growave's built-in options. There's also no support for Apple or Google Wallet passes, which means you miss out on push notifications with 90%+ open rates and tap-to-identify at physical locations.
Loyalty program depth and flexibilityPricing and value at scaleShopify integration qualityOmnichannel and POS supportCustomer engagement channels (push, email, SMS)Wallet pass and mobile-first capabilities
🏆 Quick Recommendations
best overall
JeriCommerce
Wallet pass-based loyalty with push notifications, NFC tap-to-identify, and native Shopify POS support delivers the most complete omnichannel experience at a competitive price point
best for budget
BON Loyalty
The most generous free tier with points, referrals, and VIP tiers included — perfect for stores under 250 orders per month that want full loyalty functionality without spending a dollar
best for omnichannel
JeriCommerce
The only alternative with Apple and Google Wallet passes, NFC identification at POS, location-triggered push notifications, and native Shopify POS integration in one platform
best for enterprise
Yotpo Loyalty
Unmatched breadth when paired with Yotpo Reviews and SMS, plus enterprise account management, advanced analytics, and the ability to handle high order volumes across multiple markets
9 Best Growave Alternatives
JeriCommerce
WalletPOSnative
Wallet pass-based loyalty for Shopify — no app download needed
Best for: Omnichannel brands with physical stores wanting wallet-based engagement and NFC tap-to-identify
Apple and Google Wallet passes with 90%+ push notification open rates
NFC tap-to-identify at Shopify POS — no scanning or manual lookup
Free plan available with full feature access for up to 50 passes
Location-triggered notifications when customers are near your store
Newer platform with a smaller user community than established players
Best value comes when you have physical retail locations
No built-in reviews or wishlist features (loyalty-focused only)
Smile.io
deep
The most popular points and referral program for Shopify stores
Best for: Small to mid-size online stores wanting a quick, proven loyalty setup
Extremely easy to set up with a polished onboarding experience
Strong referral program module included on all paid plans
Large integration ecosystem with Klaviyo, Gorgias, and more
Established platform trusted by 100,000+ merchants
Advanced features like VIP tiers locked behind higher plans
No wallet pass support — loyalty lives behind a web portal
Limited POS capabilities compared to omnichannel-focused tools
LoyaltyLion
deep
Data-driven loyalty platform built for scaling ecommerce brands
Best for: Growing DTC brands that want granular analytics and custom loyalty experiences
Advanced analytics dashboard with loyalty-specific metrics
Highly customizable loyalty page and widget design
Supports complex earning rules and custom actions
Strong Shopify Plus support with checkout extensibility
Pricing starts higher than most competitors
Can be complex to configure without developer support
No mobile wallet pass integration
Yotpo Loyalty
deep
Enterprise loyalty and referrals inside a full marketing suite
Best for: Larger brands that want loyalty, reviews, and SMS under one vendor
Part of a broader suite with reviews, SMS, and subscriptions
20+ out-of-the-box campaign types for points and rewards
VIP tiers with exclusive perks and experiential rewards
Strong enterprise support and account management
Loyalty module pricing can escalate quickly at scale
Full value requires buying multiple Yotpo products
No wallet pass support — engagement stays web-based
Stamped Loyalty
deep
Reviews and loyalty combined in one affordable Shopify app
Best for: Budget-conscious stores that want reviews and loyalty without paying for two apps
Competitive pricing with reviews and loyalty bundled together
Clean UI that's easy for merchants and customers to navigate
Points, VIP tiers, and referrals included in loyalty plans
Good Shopify integration with theme app extensions
Loyalty features are less advanced than dedicated loyalty platforms
Limited customization options for the rewards widget
No wallet pass or POS support
BON Loyalty
deep
Feature-rich loyalty app with generous free plan for small Shopify stores
Best for: New and small Shopify stores that need a full loyalty program on a tight budget
Very generous free plan with most core features included
Points, referrals, and VIP tiers available across all plans
Supports 250+ Shopify stores' native languages
Quick setup with no coding required
Less proven at enterprise scale than established players
Limited advanced analytics compared to LoyaltyLion or Yotpo
No wallet pass or POS integration
Rivo
deep
Modern loyalty and referral platform with a clean, developer-friendly approach
Best for: DTC brands that want a sleek loyalty experience with fast support
Modern interface with strong attention to UX design
Fast and responsive customer support team
Points, referrals, and VIP tiers in a streamlined package
Competitive pricing for growing stores
Smaller integration ecosystem than Smile.io or Yotpo
Relatively newer entrant — still building out advanced features
No wallet pass support or POS capabilities
Novel
deep
AI-powered loyalty that personalizes rewards based on customer behavior
Best for: Data-savvy brands that want AI-driven reward optimization and personalization
AI engine that recommends optimal reward structures automatically
Personalized earning and redemption experiences per customer segment
Modern UI with Shopify theme integration
Built-in A/B testing for loyalty campaigns
Newer platform with a smaller track record than incumbents
AI features require enough data volume to be effective
No wallet pass or POS support
Rise.ai
POSdeep
Gift cards, store credit, and cashback loyalty for Shopify
Best for: Stores that want to build loyalty around gift cards, store credit, and cashback rather than points. If you want to understand the ROI of this approach, try the loyalty ROI calculator
Unique store credit and gift card-based loyalty model
Advanced gift card features including bulk, scheduled, and branded cards
Strong Shopify POS integration for gift card redemption
Cashback rewards that feel tangible to customers
Not a traditional points-based loyalty program
Less effective for brands wanting gamified earning experiences
No wallet pass support
📊 Quick Comparison
Product
Starting Price
Points Program
VIP Tiers
Referrals
Wallet Passes
POS Support
Shopify Integration
JeriCommerce
Free (50 passes)
Yes
Yes
Yes
Yes
Yes
Native
Smile.io
Free (200 orders)
Yes
Paid plans
Yes
No
No
Deep
LoyaltyLion
$199/mo
Yes
Yes
Yes
No
No
Deep
Yotpo Loyalty
Free (100 orders)
Yes
Yes
Yes
No
No
Deep
Stamped Loyalty
Free
Yes
Yes
Yes
No
No
Deep
BON Loyalty
Free (250 orders)
Yes
Yes
Yes
No
No
Deep
Rivo
Free
Yes
Yes
Yes
No
No
Deep
Novel
Free
Yes
AI-optimized
Yes
No
No
Deep
Rise.ai
$19.99/mo
Store credit
No
Yes
No
Yes
Deep
How to Choose the Right Alternative
Start by asking whether you need loyalty specifically or an all-in-one bundle like Growave offered. If loyalty is your priority, a dedicated tool will always outperform a bundled module. Next, consider your sales channels: if you have physical stores, wallet passes and POS support should be non-negotiable. Finally, match the tool's pricing model to your growth trajectory — some apps charge by orders, others by active members, and the cost difference at scale can be significant.
FAQ
Can I migrate my existing Growave loyalty data to another app?
Most loyalty apps support CSV import of customer points balances, making migration straightforward. JeriCommerce, Smile.io, and LoyaltyLion all offer migration assistance. Export your member list and point balances from Growave before uninstalling, and your new provider's support team can typically complete the import within a day.
Will switching from Growave affect my product reviews?
If you're using Growave for reviews and loyalty together, you'll need a separate reviews solution after switching. Popular options include Judge.me, Loox, or Yotpo Reviews. Most review apps can import existing reviews via CSV, so you won't lose your social proof. Plan the reviews migration alongside your loyalty switch.
What are wallet passes and why do they matter for loyalty?
Wallet passes are digital cards that live in Apple Wallet or Google Wallet on your customers' phones — no app download required. They matter because push notifications sent through wallet passes see 90%+ open rates compared to 15-25% for email. They also enable NFC tap-to-identify at physical stores, eliminating the friction of asking customers to look up accounts at checkout.
Which Growave alternative works best for Shopify POS?
JeriCommerce offers the deepest POS integration with NFC tap-to-identify via wallet passes — customers just tap their phone at checkout. Rise.ai also supports POS through gift card and store credit redemption. Most other alternatives on this list are online-only and don't integrate with Shopify POS.
How much do Growave alternatives typically cost?
Most alternatives offer free plans for smaller stores. Paid plans range from $25/mo (BON Loyalty) to $999/mo (Smile.io Plus) depending on features and order volume. JeriCommerce starts at $49/mo after its free tier of 50 passes. The right budget depends on your order volume and whether you need advanced features like VIP tiers, analytics, or POS support.
Ready to upgrade from Growave's loyalty module?
Full loyalty platform with wallet passes, Web App, POS, and push notifications. Install in minutes, no credit card required.
