BON Loyalty is one of the lower-priced loyalty apps on Shopify, with a free plan and paid plans from $15/mo on the Shopify App Store (prices as of October 2026). Merchants usually look elsewhere for specific reasons: order caps on the lower plans (150, 300 and 500 monthly orders on Free, Starter and Basic), VIP tiers only on the $129/mo Growth plan, no wallet passes listed on BON's pricing or App Store pages, or a different approach to POS and integrations. Use the loyalty cost comparison tool to see how pricing scales at your order volume.
Order caps and pricing at higher volumesWallet passes and mobile engagementShopify POS and in-store supportPlan level needed for VIP tiers and integrationsKlaviyo and other integrationsFree plan limits
Quick Recommendations
best overall
JeriCommerce
Adds Apple Wallet and Google Wallet loyalty cards, push notifications to the pass and Shopify POS scanning, with a free plan and paid plans from $49/mo. It costs more than BON's lowest tiers, so it fits best if wallet cards and POS matter to you.
best for budget
Joy Loyalty
Its free Starter plan covers 250 monthly orders with points and referrals, versus 150 on BON's free plan, and Essential is $29/mo.
best for omnichannel
JeriCommerce
Shopify POS tiles let staff scan the card QR, add points and redeem rewards, and NFC identification is available on Advanced and Enterprise. Marsello also lists POS support and wallet cards on both of its plans.
best for enterprise
Yotpo Loyalty
Premium and Enterprise plans (custom quotes) cover VIP tiers, analytics, POS support, cross-brand programs and multi-market setups, with a success manager on Premium.
9 Best BON Loyalty Alternatives
JeriCommerce
WalletPOSnative
Loyalty cards in Apple Wallet and Google Wallet, with Shopify POS and Klaviyo support
Best for: Shopify brands that want a wallet-based loyalty program with push notifications and POS support
Loyalty card in Apple Wallet and Google Wallet with no app download, with a different design per tier
Push notifications to the wallet pass: automatic (balance, tier, reward), scheduled, or triggered from Shopify Flow or Klaviyo
Shopify POS tiles to scan the card QR, add or remove points and redeem rewards (NFC identification is on Advanced and Enterprise)
Klaviyo integration (events, segments, custom fields) and Shopify Flow with 18 triggers and 8 actions
Free plan is limited to 50 loyalty cards, 200 transactions and 2 rewards
NFC identification is only on the Advanced and Enterprise plans
Small review base on the Shopify App Store (5.0 from 10 reviews)
Smile.io
POSdeep
Widely used Shopify loyalty app with a free plan and a long list of integrations
Best for: Small to mid-size online stores that want a points, rewards and referral program with a free starting point
Free plan with points, rewards and referrals (200 orders/mo)
4.9 rating from 4,629 reviews on the Shopify App Store, the most reviews of the apps compared here
Growth plan adds VIP tiers, points expiry, unlimited integrations, API access and 25+ reports
Works with Klaviyo, Gorgias, Judge.me, Loox, Mailchimp, Recharge, Shopify Flow and Shopify POS
VIP tiers and points expiry start on the $199/mo Growth plan
Free product rewards and Shopify POS support start on the $79/mo Standard plan
Wallet passes are not part of the plans we checked
Yotpo Loyalty
POSdeep
Loyalty and referrals from a vendor that also sells reviews, SMS and email
Best for: Larger brands that want loyalty from the same vendor as reviews, SMS and email
Free plan with no order limit, basic points and referrals, and a Klaviyo integration
Premium plan adds VIP tiers, free product rewards, smart segments, analytics, POS support and a success and onboarding manager
Enterprise plan covers cross-brand programs and multi-market setups
Sold standalone, with a bundle discount if you also buy Reviews & UGC
Pro starts at $199/mo and adds per-order fees above 500 orders ($0.20 per order from 501 to 1,000)
VIP tiers and POS support need the Premium plan, which is a custom quote
Premium and Enterprise prices are not published
Rivo
POSstandard
Loyalty and referrals platform with a free plan and low-priced entry tiers
Best for: DTC brands that want points and referrals with a free or low-cost start and room to scale
Free plan on the Shopify App Store (200 orders/mo) with points, ways to earn and redeem, and automated email campaigns
Essential plan ($15/mo, App Store) adds Shopify POS integration and 2 integrations
Scale plan adds VIP tiers, points expiry, analytics and a referrals program
4.7 rating from 1,440 reviews on the Shopify App Store
VIP tiers, points expiry and referrals start on Scale ($49/mo on the App Store)
API and Developer Toolkit are on the $499/mo Plus plan
No wallet passes found on its pricing or App Store pages
LoyaltyLion
WalletPOSdeep
Loyalty platform with points, referrals and VIP tiers, aimed at growing ecommerce brands
Best for: Brands that want points, referrals and VIP tiers with unlimited integrations and an optional wallet add-on
Unlimited integrations on every plan, with Klaviyo included from Classic
Loyalty Pass (Apple and Google Wallet) is available as an optional add-on on all plans
Multiple POS locations on Advanced and Plus
4.6 rating from 542 reviews on the Shopify App Store
Classic is $199/mo and includes 500 orders per month; more volume needs a custom quote
Dynamic VIP tiers are included in Advanced (custom quote); on Classic they are an optional add-on
Advanced and Plus prices are not published
Omniwallet
WalletPOSstandard
Wallet-card loyalty with points, referrals, cashback and digital stamps
Best for: Merchants that want Apple and Google Wallet cards with points, stamps, cashback and gift cards from one platform
Starter plan lists advanced points, referrals, cashback, digital stamps, push notifications, POS Core integration and Apple and Google Wallet cards
API and webhooks listed from Starter on the vendor page
Free plan includes up to 100 activities per month
Customer tiers start on Plus; gift cards and gamification on Advanced
Pricing is based on monthly activities, with per-activity charges above included volume
Vendor site (EUR) and Shopify App Store (USD) prices and included activities differ
Only 1 review on the Shopify App Store (4.0), so the rating says little
Growave
WalletPOSstandard
All-in-one app combining loyalty, referrals, wishlists and product reviews
Best for: Stores that want loyalty, wishlists and reviews from one app instead of several
Loyalty points, wishlist and product reviews in one app, with a free plan on the App Store (200 orders/mo)
Entry plan ($15/mo) adds referrals with fraud protection, Shopify POS and Shopify Flow
Growth plan adds VIP tiers, store credit, POS loyalty QR and Apple and Google Wallet
4.8 rating from 1,288 reviews on the Shopify App Store
Apple and Google Wallet and VIP tiers start on the $199/mo Growth plan
API and SDK are on the $499/mo Plus plan
Pricing is order-based, with $10 to $20 per extra 100 orders above plan limits
Marsello
WalletPOSdeep
Loyalty with Shopify POS support and Apple and Google Wallet on both plans
Best for: Retailers with online and in-store sales that want loyalty, wallet cards and optional email and SMS add-ons
Loyalty Launch ($60/mo on the App Store) includes basic points, basic referrals, Shopify and POS support and Apple and Google Wallet
Loyalty Accelerate ($120/mo) adds VIP tiers, advanced referrals, API access, advanced Klaviyo sync and points expiry
Marketing (from $15 per 1,000 customers) and SMS (from $0.028 per credit) are optional add-ons
Works with Shopify POS, Clover, Lightspeed, Heartland Retail and Cin7
No free plan listed; paid plans start at $60/mo
VIP tiers and API access are not in Launch
4.2 rating from 162 reviews on the Shopify App Store
Joy Loyalty
WalletPOSstandard
Loyalty app with a free plan, a Klaviyo integration and wallet passes on higher plans
Best for: Stores that want a free starting plan with points and referrals, and room to add tiers, POS and wallet passes later
Free Starter plan with points, referrals and a widget (250 monthly orders)
Essential plan ($29/mo) adds Klaviyo and 30+ integrations
Advanced plan ($129/mo) adds VIP tiers, B2B tiers, paid membership, POS loyalty extension and Apple and Google Wallet
4.9 rating from 1,790 reviews on the Shopify App Store
VIP tiers, POS and wallet passes start on the $129/mo Advanced plan
API, webhooks and checkout UI extensions are on the $499/mo Ultimate plan
Orders above plan limits cost $5 to $15 per extra 100
Quick Comparison
Product
Wallet Passes
POS Support
Referral Program
VIP Tiers
Klaviyo Integration
Free Plan
Starting Paid Price
JeriCommerce
Yes (Apple + Google)
Yes (QR scan; NFC on Advanced)
Yes
Yes
Yes
Yes (50 cards, 200 transactions)
$49/mo
Smile.io
Not listed
Standard plan ($79/mo)
Yes (Free plan)
Growth plan ($199/mo)
Essential plan ($15/mo)
Yes (200 orders)
$15/mo
Yotpo Loyalty
Not listed
Premium plan (custom quote)
Yes (Free plan)
Premium plan (custom quote)
Yes (Free plan)
Yes (no order limit)
$199/mo
Rivo
Not listed
Essential plan ($15/mo)
Scale plan ($49/mo)
Scale plan ($49/mo)
Basic on Scale ($49/mo)
Yes (200 orders, App Store)
$15/mo
LoyaltyLion
Optional add-on (Loyalty Pass)
Yes (1 location on Classic)
Yes
Advanced plan (custom); add-on on Classic
Classic plan ($199/mo)
Yes (400 orders, App Store)
$199/mo
Omniwallet
Yes (Starter and up)
Yes (POS Core, Starter)
Yes (Starter)
Plus plan ($149/mo)
Listed on App Store
Yes (100 activities)
$39/mo
Growave
Growth plan ($199/mo)
Entry plan ($15/mo)
Entry plan ($15/mo)
Growth plan ($199/mo)
Entry plan ($15/mo)
Yes (200 orders, App Store)
$15/mo
Marsello
Yes (both plans)
Yes (both plans)
Yes (basic on Launch)
Accelerate plan ($120/mo)
Advanced sync on Accelerate
No free plan listed
$60/mo
Joy Loyalty
Advanced plan ($129/mo)
Advanced plan ($129/mo)
Yes (Free plan)
Advanced plan ($129/mo)
Essential plan ($29/mo)
Yes (250 orders)
$29/mo
How to Choose the Right Alternative
Start with the reason you are leaving BON. If you hit an order cap, compare plan limits: Joy's free plan covers 250 orders, Smile.io's Essential plan is $15/mo for 500 orders, and BON's own Growth plan has unlimited orders at $129/mo. If you want wallet passes, the apps that list them are JeriCommerce, Marsello (both plans), Omniwallet (Starter and up), Joy (Advanced) and Growave (Growth). If you need VIP tiers, check which plan unlocks them: they are on Rivo Scale ($49/mo), Marsello Accelerate ($120/mo), Joy Advanced ($129/mo) and Smile.io Growth ($199/mo). For stores with physical locations, make sure your next tool supports omnichannel rewards and check which plan includes POS.
FAQ
Can I transfer my BON Loyalty points to a new app?
Export your customer list with point balances from BON as a CSV before you uninstall, then ask the new app's support whether they can import balances. Import options differ by app, so confirm this before you switch.
Why would I switch from BON if the pricing is so low?
Common reasons are the order caps on lower plans (150, 300 and 500 monthly orders), VIP tiers only on the $129/mo Growth plan, and wallet passes not being listed on BON's pricing or App Store pages. If none of these affect you, BON's low prices may be enough.
Does BON Loyalty support Apple Wallet or Google Wallet?
Neither BON's pricing page nor its Shopify App Store listing mentions wallet passes. Apps that list them include JeriCommerce, Marsello, Omniwallet, Joy (Advanced plan), Growave (Growth plan) and LoyaltyLion (optional Loyalty Pass add-on).
Which BON alternative is best for a store with under 500 orders per month?
Under 500 orders, BON's own Basic plan is $29/mo. Alternatives at similar volume include Smile.io Essential ($15/mo, 500 orders), Rivo Essential ($15/mo, 500 orders), Joy Essential ($29/mo, 500 orders) and JeriCommerce Growth ($49/mo, 1,000 loyalty cards and 750 transactions). Joy's free plan covers 250 orders and Smile.io's covers 200.
Can I run BON Loyalty alongside a new app during migration?
You can install the new app, import your points data and test the customer experience before you disable BON. Running both for a short period avoids a gap in your loyalty program, but make sure customers do not earn points twice.
Try JeriCommerce Free: Omnichannel Loyalty in Minutes
Full loyalty platform with wallet passes, Web App, POS, and push notifications. Install in minutes, no credit card required.
