ComparisonMar 14, 2026

LoyaltyLion vs Yotpo: Shopify Loyalty Compared

LoyaltyLion and Yotpo Loyalty are two long-established loyalty apps for Shopify that both start paid pricing at $199/mo. LoyaltyLion is a dedicated loyalty product with an optional wallet add-on, while Yotpo sells loyalty alongside reviews, SMS and email, with a bundle discount. This comparison uses the vendors' pricing pages and the Shopify App Store listing, checked in October 2026, and only states plan details those sources show. If you are also curious about wallet-based alternatives, see the JeriCommerce vs Yotpo comparison.

Quick Verdict

LoyaltyLion suits stores that want a loyalty-focused tool with unlimited integrations on every plan, a Loyalty Pass wallet add-on and a free plan on the Shopify App Store. Yotpo Loyalty suits stores that want loyalty bundled with Yotpo's reviews, SMS and email, a free plan with no order limit and published overage rates.

Choose LoyaltyLion if:

You want a loyalty-focused app with unlimited integrations on every plan, multi-location POS on higher plans and an optional Apple and Google Wallet add-on.

Choose Yotpo Loyalty if:

You want loyalty from the same vendor as reviews, SMS and email, with a bundle discount, and a free plan with no order limit to start.

The Contenders

LoyaltyLion

Loyalty points, rewards, referrals and VIP tiers for Shopify

Focus: Points, rewards, referrals and VIP tiers, with unlimited integrations on all plans and an optional Loyalty Pass (Apple and Google Wallet) add-onStarting at: Free (400 orders/mo, App Store); Classic $199/mo

Yotpo Loyalty

Loyalty and referrals from the Yotpo marketing suite

Focus: Points, referrals, VIP tiers and rewards, sold standalone or bundled with Yotpo Reviews & UGC, SMS and emailStarting at: Free plan (no order limit)

Head-to-Head Comparison

Free Plan & Entry PricecriticalYotpo Loyalty wins

3vs4

LoyaltyLionLoyaltyLion's Shopify App Store listing shows a Free plan for 400 monthly orders (points for on-site activities, discount rewards, analytics and segments). The pricing page we checked lists Classic at $199/mo with 500 orders and a 14-day free trial, so confirm the free plan is still offered.

Yotpo LoyaltyYotpo's loyalty pricing shows a Free plan at $0/mo with no order limit, basic points and referrals, and a Klaviyo integration. Pro starts from $199/mo.

Pricing Beyond EntrycriticalYotpo Loyalty wins

3vs4

LoyaltyLionAdvanced and Plus are custom quotes. LoyaltyLion's pricing page has a monthly-order slider from 500 to 1M+ orders, with the price set by quote above 500 orders.

Yotpo LoyaltyPro includes 500 orders, then $0.20 per order (501-1,000), $0.10 (1,001-3,000) and $0.05 (3,001-10,000). Premium and Enterprise are custom quotes. Use our loyalty app cost comparison tool to estimate total cost.

VIP TiersimportantTie

4vs4

LoyaltyLionLoyaltyLion's pricing page lists dynamic VIP tiers as an optional add-on on Classic and included on Advanced and Plus. The App Store listing also shows VIP tiers on Classic, so check the current plan details. For tier design ideas, see our VIP tier design guide.

Yotpo LoyaltyYotpo lists VIP tiers on Premium, which is a custom quote. Premium also lists free product rewards, smart segments, analytics and POS support.

Analytics & SegmentsimportantTie

4vs4

LoyaltyLionLoyaltyLion's App Store listing includes analytics and segments, even on the Free plan.

Yotpo LoyaltyYotpo lists analytics and smart segments on Premium.

Platform Ecosystem & BundlingcriticalYotpo Loyalty wins

3vs5

LoyaltyLionLoyaltyLion is positioned as a loyalty product (points, rewards, referrals and VIP tiers). It lists Klaviyo, Shopify Flow, Gorgias, Attentive, ReCharge, Tapcart and Yotpo as compatible apps.

Yotpo LoyaltyYotpo also sells Reviews & UGC, SMS and email, and offers a bundle discount for Reviews & UGC plus Loyalty. If you want several retention tools from one vendor, this is its main advantage.

Third-Party IntegrationsimportantTie

4vs4

LoyaltyLionLoyaltyLion lists unlimited integrations on all three plans (Classic, Advanced, Plus), with a headless API and developer portal linked from its site.

Yotpo LoyaltyYotpo lists a Klaviyo integration on the Free plan and CRM integrations on Pro.

Shopify POSnice-to-haveLoyaltyLion wins

4vs3

LoyaltyLionLoyaltyLion supports one POS location on Classic and multiple locations on Advanced and Plus.

Yotpo LoyaltyYotpo lists POS support on Premium, which is a custom quote.

Wallet Passesnice-to-haveLoyaltyLion wins

4vs3

LoyaltyLionLoyaltyLion offers Loyalty Pass (Apple and Google Wallet) as an optional add-on on all plans.

Yotpo LoyaltyWe did not find a wallet pass option on Yotpo's loyalty pricing page. If wallet passes matter, ask Yotpo directly.

Loyalty Page & CustomizationimportantTie

4vs4

LoyaltyLionLoyaltyLion's App Store listing includes branding and customization, plus seven pre-written languages, on the Free plan.

Yotpo LoyaltyYotpo lists a dedicated loyalty page on Pro and more ways to earn and redeem on that plan.

Klaviyo IntegrationimportantTie

4vs4

LoyaltyLionLoyaltyLion lists a Klaviyo integration with ready-to-use email flows on Classic, and Klaviyo events on Plus.

Yotpo LoyaltyYotpo lists a Klaviyo integration on its Free plan.

Pricing Comparison

LoyaltyLion

Free (App Store)$0/mo

400 orders/mo · Points for on-site activities · Discount rewards · Analytics and segments

Classic$199/mo

500 orders/mo · 14-day free trial · Klaviyo integration · 1 POS location · VIP tiers as optional add-on

AdvancedCustom quote

Dynamic VIP tiers · Multiple POS locations · Unlimited integrations

PlusCustom quote

Everything in Advanced · Klaviyo Events · Loyalty Pass as optional add-on

Yotpo Loyalty

Free$0/mo

No order limit · Basic points and referrals · Klaviyo integration

ProFrom $199/mo

500 orders included · $0.20 per order (501-1,000) · Dedicated loyalty page · CRM integrations

PremiumCustom quote

VIP tiers · Free product rewards · Smart segments and analytics · POS support · Success and onboarding manager

EnterpriseCustom quote

Cross-brand programs · Multi-market · Advanced customization

Prices as of October 2026. Both apps start paid plans at $199/mo with 500 orders included. Yotpo publishes its overage rates ($0.20, $0.10 and $0.05 per order by volume) and offers a free plan with no order limit. LoyaltyLion's Advanced and Plus prices are set by quote, and its 400-order free plan appears on the Shopify App Store listing but not on the pricing page we checked. Yotpo's total cost rises if you add its Reviews, SMS or email products, although it offers a bundle discount for Reviews & UGC with Loyalty.

Final Verdict

LoyaltyLion

Yotpo Loyalty

These two apps are closely matched on loyalty features, and both put VIP tiers on higher plans (LoyaltyLion's Advanced, Yotpo's Premium). Yotpo is ahead on free-plan limits, published overage rates and the option to bundle reviews, SMS and email. LoyaltyLion is ahead on POS (multiple locations on Advanced and Plus), unlimited integrations on every plan and an optional Loyalty Pass wallet add-on. For a wallet-first approach, see JeriCommerce.

Choose LoyaltyLion if:

You want unlimited integrations on every plan, multi-location POS on higher plans and an optional Apple and Google Wallet add-on. You are fine with custom quotes above 500 orders per month.

Choose Yotpo Loyalty if:

You want loyalty from the same vendor as reviews, SMS and email, with a bundle discount. You want a free plan with no order limit and published per-order overage rates on Pro.

FAQ

Which is better for mid-sized Shopify stores?

Both start paid plans at $199/mo with 500 orders included. Above that, Yotpo Pro publishes overage rates ($0.20, then $0.10, then $0.05 per order), while LoyaltyLion prices Advanced and Plus by quote. If you also need reviews and SMS, Yotpo's bundle discount may matter.

Can I use LoyaltyLion with Yotpo?

LoyaltyLion lists Yotpo among the apps it works with on the Shopify App Store. Check with each vendor which data syncs between the two.

Which has better Klaviyo integration?

Both list a Klaviyo integration. Yotpo includes it on its Free plan; LoyaltyLion lists it on Classic and Klaviyo Events on Plus.

Is there a cheaper alternative to both?

Smile.io has a free plan (200 orders/mo), Essential at $15/mo (500 orders) and Standard at $79/mo (1,000 orders). JeriCommerce has a free plan for up to 50 loyalty cards, Growth at $49/mo and Advanced at $149/mo, with loyalty cards in Apple and Google Wallet. Prices as of October 2026.

Which platform has better API access?

LoyaltyLion links a headless API and a developer portal from its site, but its pricing page does not state which plans include API access. Yotpo's loyalty pricing page does not list an API entitlement either. Ask each vendor before choosing.

Can I migrate from one to the other?

Both vendors can discuss migration, but we did not find published migration terms or timelines in the sources we checked. Ask each vendor about moving customer records, point balances and tier status before you switch.

Beyond Web Widgets: Try Wallet Loyalty

JeriCommerce puts your loyalty card in Apple Wallet and Google Wallet, with push notifications and Shopify POS tiles. Free plan for up to 50 loyalty cards.

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